[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jasama.cz\/upravy-reklam-jsou-nyni-dostupne-pro-vsechny-microsoft-advertizing-ucty\/#Article","mainEntityOfPage":"https:\/\/www.jasama.cz\/upravy-reklam-jsou-nyni-dostupne-pro-vsechny-microsoft-advertizing-ucty\/","headline":"\u00dapravy reklam jsou nyn\u00ed dostupn\u00e9 pro v\u0161echny Microsoft Advertizing \u00fa\u010dty","name":"\u00dapravy reklam jsou nyn\u00ed dostupn\u00e9 pro v\u0161echny Microsoft Advertizing \u00fa\u010dty","description":"\u00dapravy reklam byly okolo u\u017e v\u00a0Google Ads po n\u011bkolik let, ale nyn\u00ed je mohou inzerenti vyu\u017e\u00edt tak\u00e9 v\u00a0jejich kampan\u00edch na […]","datePublished":"2020-02-14","dateModified":"2020-02-14","author":{"@type":"Person","@id":"https:\/\/www.jasama.cz\/author\/#Person","name":"","url":"https:\/\/www.jasama.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jasama.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.jasama.cz\/upravy-reklam-jsou-nyni-dostupne-pro-vsechny-microsoft-advertizing-ucty\/","wordCount":378,"articleBody":"\u00dapravy reklam byly okolo u\u017e v\u00a0Google Ads po n\u011bkolik let, ale nyn\u00ed je mohou inzerenti vyu\u017e\u00edt tak\u00e9 v\u00a0jejich kampan\u00edch na Microsoft Advertizing. Microsoft Advertizing (p\u016fvodn\u011b Bing ads) ozn\u00e1mil ve st\u0159edu, \u017ee jejich \u00fapravy reklam jsou nyn\u00ed dostupn\u00e9 pro v\u0161echny inzerenty na cel\u00e9m sv\u011bt\u011b.\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat\u00a0S\u00a0\u00fapravami reklam m\u016f\u017eeme dynamicky vy\u0161katulkovat na\u0161e kopie reklam na z\u00e1klad\u011b vlastnost\u00ed definovan\u00fdch ve feedu. M\u016f\u017eete tak nab\u00edzet reklamy, kter\u00e9 jsou v\u00edce relevantn\u00ed pro po\u017eadavky, ani\u017e byste tak museli budovat stovky \u010di tis\u00edce variac\u00ed.\u00a0Nap\u0159\u00edklad, ukazujete odli\u0161n\u00e9 nab\u00eddky pro u\u017eivatele na z\u00e1klad\u011b c\u00edlen\u00e9 lokace, propagace a v\u00edce. Na rozd\u00edl od Google, Microsoft Advertizing dovoluje aplikovat \u00fapravy reklam podle obecenstva, k\u00a0tomu v\u0161emu tak\u00e9 podle kl\u00ed\u010dov\u00fdch slov, skupin reklam, kampan\u00ed anebo skupin reklam.\u00a0Pro n\u011bkter\u00e9 n\u00e1pady na pou\u017eit\u00ed \u00faprav reklam pro e-komerci, pod\u00edvejte se na \u010dl\u00e1nek Joe MArtineze \u201eZlep\u0161ov\u00e1n\u00ed textu reklam e-komerce s\u00a0daty feedu \u00faprav reklam.\u201c\u00a0Jako s\u00a0Googlem, m\u016f\u017eete pou\u017e\u00edt vlastnost \u201edatum\u201c ve va\u0161em feedu, abyste tak mohli nab\u00edzet nejr\u016fzn\u011bj\u0161\u00ed omezen\u00e9 nab\u00eddky ve va\u0161ich reklam\u00e1ch. Nap\u0159\u00edklad reklamu strukturovanou takto:\u00a0{=Deals.Product}www.contoso.comGet {=Deals.Promo} \u2013 offer ends in {=COUNTDOWN(Deals.Ends_by)}.Buy now for only {=Deals.Start_price}Could render like this:Contoso 16V Vacuumwww.contoso.comGet 30% off with free shipping \u2013 offer ends in 2 days.Buy now for only $70.00\tV\u00edce o \u00faprav\u00e1ch reklam na Microsoft Advertizing\u00a0\t\tPokud ji\u017e pou\u017e\u00edv\u00e1te \u00fapravy reklam v\u00a0Google Ads, Google n\u00e1stroj importu bude importovat tyto feedy a reklamy do va\u0161ich \u00fa\u010dt\u016f na Microsoft Advertizing\t\tK\u00a0tomu v\u0161emu a ke Google Import tool, m\u016f\u017eete tak\u00e9 vytvo\u0159it a spravovat feedy s\u00a0n\u00e1strojem spr\u00e1vy feed\u016f v\u00a0Microsoft ADvertizing u\u017eivatelsk\u00fdm rozhran\u00edm (sd\u00edlen\u00e1 knihovna \u2013 business data) nebo skrze celkovou API integraci. Brzy budete schopni napl\u00e1novat nahr\u00e1v\u00e1n\u00ed feedu z\u00a0URL adresy, tvrd\u00ed spole\u010dnost.\t\tPod\u00edvejte se na pomocnou str\u00e1nku Microsoft Advertizing, abyste za\u010dali s\u00a0\u00fapravami i va\u0161ich reklamn\u00edch feed\u016f.                                                                                                                                                                                                                                                                                                                                                                                                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