[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jasama.cz\/rozdil-pr-clanku-a-odbornych-clanku\/#Article","mainEntityOfPage":"https:\/\/www.jasama.cz\/rozdil-pr-clanku-a-odbornych-clanku\/","headline":"Rozd\u00edl PR \u010dl\u00e1nk\u016f a odborn\u00fdch \u010dl\u00e1nk\u016f","name":"Rozd\u00edl PR \u010dl\u00e1nk\u016f a odborn\u00fdch \u010dl\u00e1nk\u016f","description":"Ka\u017ed\u00fd z n\u00e1s se n\u011bkdy setkat s odborn\u00fdm \u010dl\u00e1nkem (alespo\u0148 jednou ve sv\u00e9m \u017eivot\u011b, i kdy\u017e jsme jej jen tak […]","datePublished":"2019-08-04","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.jasama.cz\/author\/#Person","name":"","url":"https:\/\/www.jasama.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jasama.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jasama.cz\/wp-content\/uploads\/img_a367375_w4245_t1579781579.jpg","url":"https:\/\/www.jasama.cz\/wp-content\/uploads\/img_a367375_w4245_t1579781579.jpg","height":0,"width":0},"url":"https:\/\/www.jasama.cz\/rozdil-pr-clanku-a-odbornych-clanku\/","about":["Ekonomika"],"wordCount":448,"articleBody":"       Ka\u017ed\u00fd z n\u00e1s se n\u011bkdy setkat s odborn\u00fdm \u010dl\u00e1nkem (alespo\u0148 jednou ve sv\u00e9m \u017eivot\u011b, i kdy\u017e jsme jej jen tak \u201eproklikali\u201c) a PR \u010dl\u00e1nky Seolight, kter\u00fdch najdete hned tucet na jedn\u00e9 str\u00e1nce, nap\u0159\u00edklad se jedn\u00e1 o produktov\u00e9 popisky. Ur\u010dit\u011b bychom byli sami schopni ur\u010dit, alespo\u0148 zhruba, kter\u00fd \u010dl\u00e1nek je odborn\u00fd a kter\u00fd ne, ov\u0161em v n\u011bkter\u00fdch p\u0159\u00edpadech by se n\u00e1m to mohlo pl\u00e9st. Proto si zde uvedeme na pravou m\u00edru jakousi d\u011blic\u00ed \u010d\u00e1ru.   Odborn\u00fd \u010dl\u00e1nek po\u010d\u00edt\u00e1 s n\u011bjak\u00fdmi znalostmi \u010dten\u00e1\u0159e, kde\u017eto \u010dl\u00e1nek oby\u010dejn\u00fd je ur\u010den pro kohokoliv Pokud naraz\u00edte na odborn\u00fd text, zjist\u00edte, \u017ee cel\u00e1 \u0159ada informac\u00ed je zkr\u00e1tka ne\u010diteln\u00e1 bez pat\u0159i\u010dn\u00fdch znalost\u00ed. Nap\u0159\u00edklad, pokud by se ve \u010dl\u00e1nku o pr\u00e1vu psalo o neprav\u00e9 dr\u017eb\u011b p\u0159\u00edslu\u0161enstv\u00ed k v\u011bci, kter\u00e9 bylo zcizeno ve \u0161patn\u00e9 v\u00ed\u0159e, ne v\u0161ichni \u010dten\u00e1\u0159i by byli schopni pochopit, o co se vlastn\u011b jedn\u00e1. Zaprv\u00e9 se tam p\u0159edpokl\u00e1d\u00e1, \u017ee \u010dten\u00e1\u0159 v\u00ed, co je to dr\u017eba, \u017ee jsou n\u011bjak\u00e9 druhy dr\u017eby a \u017ee ka\u017ed\u00fd z druh\u016f m\u00e1 ur\u010dit\u00e9 sv\u00e9 od\u016fvodn\u011bn\u00ed v p\u0159\u00edslu\u0161n\u00fdch ustanoven\u00edch ob\u010dansk\u00e9ho z\u00e1kon\u00edku. \u017de existuje v\u011bc a jej\u00ed p\u0159\u00edslu\u0161enstv\u00ed, kter\u00e9 lze od v\u011bci odd\u011blit, a \u017ee je tu n\u011bjak\u00e1 \u0161patn\u00e1 v\u00edra a dobr\u00e1 v\u00edra. A \u017ee zcizit neznamen\u00e1 ukr\u00e1st, ale p\u0159ev\u00e9st vlastnick\u00e9 pr\u00e1vo, tedy prodat, odk\u00e1zat nebo darovat (nap\u0159\u00edklad). Odborn\u00fd text je rozt\u00e1hl\u00fd a nen\u00ed tam tolik zhu\u0161t\u011bn\u00fdch informac\u00ed, kde\u017eto klasick\u00fd \u010dl\u00e1nek bude m\u00edt na velice mal\u00e9m rozsahu zhu\u0161t\u011bno co nejv\u00edce informac\u00ed u\u017eite\u010dn\u00fdch pro \u010dten\u00e1\u0159e. Tak\u017ee ten odborn\u00fd mu\u017ee m\u00edt klidn\u011b i n\u011bkolik str\u00e1nek, ne-li des\u00edtky stran, zat\u00edmco ten klasick\u00fd bude m\u00edt v\u011bt\u0161inou jednu \u010di dv\u011b normostrany a bude tam opravdu informace za informac\u00ed, \u017e\u00e1dn\u00e1 \u201evata\u201c ani pov\u00edd\u00e1n\u00ed o tom, co bylo a co mo\u017en\u00e1 bude.   Li\u0161\u00ed se \u00fa\u010delem PR \u010dl\u00e1nek m\u00e1 zcela jasnou funkci \u2013 informovat \u010dten\u00e1\u0159e o n\u011bjak\u00e9m produktu, slu\u017eb\u011b, firm\u011b \u010di \u010dlov\u011bku, o v\u00fdhod\u00e1ch \u010di nev\u00fdhod\u00e1ch, nov\u00fdch mo\u017enostech. Odborn\u00fd text bude sp\u00ed\u0161e edukativn\u00ed ne\u017e informa\u010dn\u00ed, bude tam n\u011bjak\u00e1 anal\u00fdza, p\u0159\u00edpadn\u011b bude m\u00edt funk\u010dn\u00ed kompara\u010dn\u00ed, tedy bude srovn\u00e1vat nap\u0159\u00edklad problematiku s jinou a podobn\u011b.                                                                                                                                                                                                                                                                                                                                                                                            4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Rozd\u00edl PR \u010dl\u00e1nk\u016f a odborn\u00fdch \u010dl\u00e1nk\u016f","item":"https:\/\/www.jasama.cz\/rozdil-pr-clanku-a-odbornych-clanku\/#breadcrumbitem"}]}]